Designing a system for students to get better quality printing service at cheaper rates, at the same time making life easy for vendors.


Timeline

3 Months, Independent Project

My Role

System Design, Graphic Design

Dileverables

Wireframes, Animated Prototypes, Competitor Analysis Report




Background

U.P.E.S, Dehradun has only 2 printing
shops
for more that 11,000 students!

Printing at any university campus is fast and usually time sensitive therefore the prices as a whole have went up significantly. This majorly cases a problem for everyone. Especially the bulk printees

Printing is an integral part of a college student's day to day life but high prices are a big hindrance.

Research, Findings & Insights

Qualitive research helped us
to understand the context
of our problem.

I developed a specific set of questions to collect qualitative data to gain participants' input on how the experience was at these printing shops. These questionnaires were given out to U.P.E.S students to fill out anonymously. There were a total of 122 students that participated. The questionnaires helped us understand the core painpoints of the printing experience.

Problem

Printing shops at universities are
inefficeint and expensive

Printing Errors

The holisic theme of the findings that the users had were frustated due to the inaccurac of printers found at these printing shops and often due to so much comotion orders would get mixed up.

Slow Printing Speed

Students would have to wait at these shops for significantly ange amount of time due to huge differnt between the slow prinitng speed of these printers.

No. of shops/printers

There are only 2 printing shops for students to access, one inside and one right outside of the university campus for more than 11,000 students.

Challenge

"How to do we significantly decrease the time and cost of printed goods without establishing new infrastructure?"

Solution

Print Sprint

by Creatappa

Print Sprint is a system by Creatappa wherein students and vendors get cheaper and faster printing done.

Bulk Printing

Why printing in bulk works best

Inventory Planning

Bulk prining helped vendors predict and plan the raw materials they needed to get every month. Further helping them optimise their business.

Cheaper

Bulk printing is much cheaper compared to individual printing for students, bringing down the prices was the major factor dolding back students.

Less Errors

Bulk printing is more presice compared to regular printng due to the mechanism of the machines. Eg- T-shirt heat presses are much more effecient when heated up, which takes time leading the regular orders to be messed up.

How it works

How does Print Sprint works?

01.

Place your order

02.

Orders are collected

03.

Printing is done in bulk

04.

Order are distributed

Results

Taking a look at some
validating results

01.

Permanent Partnership with Vendors

As a result of print sprint, We were able to partner with the 2 major printing shops in dehradun and increase their revenue in the process.

02.

Increased brand recognition

Creatappa became a recognised within the university and in the city of dehradun himself. We were also able to incubate with the E-cell at UPES.

03.

Boosted sales and increased profits

With print sprint we were able to increase sales and groos profits for the vendors we
collaborated with.

Visual Design

Brand recognition was a major part
of making the CX solution successful

Logo Design

Brand Colors

Brand Patterns


Icon Design

Reaction Emoji Design

Logo Animation & More

Packaging, Merch and
Social Media







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