Design a brand identity, Pushing Sales and strategising with stakeholders for Fashive India. Creating solutions for fashion learners all over the world.
Timeline
6 Months (Ongoing)
My Role
Web Design, Interaction Design,
Refine Learning
Dileverables
Design Feedback, Wireframes, Internatonal Campaign Ads
Background
Fashive is on a mission
to make fashion education accessible to all.
Fashive has professional fashion courses, endorsed by industry experts and a unique learning experience.
Brief
Planning a strategy for marketing
Fashion Design courses in India at Enterprise and Consumer levels.
Fashive as a platform is used by various user groups- Fashion Design Coaches, Fashion Designers, Boutique owners, Export Houses & more for everything Fashion.
Strategy & Planning
Monthly goal planning, setting
long-term targets and Price Planning
for the India market
Setting Monthly Goals & Longterm Goals
Fashive is a Desgin-First Company and as design lead, I set deadlines and targets both weekly and month to ensure we were on track. The deadlines and targets were set at the weekly stakeholders meeting.
Pricing Strategy
Fashive operates in more than 6 countries, for the India Market there was a crucial need for India-Centric pricing for the courses on our platform.
Branding, Social Media and Management
Evolving the Fashive brand identity for a consistent and joyful experiences across all mediums.
Social Media
Design Guide & Working with Agencies.
