Working with Opentabs to impove the planet and the lives within it. Opentabs Chrome Widget, upcoming Opentabs Flights App and UX Strategy.
Timeline
2 Months, Consulting and Managing a
team of designers
My Role
Experience Strategy, Visual Design, Interaction Design, Prototyping
Dileverables
Wireframes, Animated Prototypes, Competitor Analysis Report
Background
Opentabs has more than 20,000 enviourment consious users.
Opentabs is a browser extension that more than 20,000 users that use Opentabs to save trees by sitting at their homes all over the world.
Brief
How to design a Flight App UX that nudges people to be enviourmently concious without being intrusive.
The strategy for Opentabs as a startup was to have different products within a verticles to maximise their ultimate goal of saving the planet, in other words genreating revenue that goes towards the betterment of the planet.
Introducing
Opentabs Flights
Opentabs Flights is a combination of an application and strategy that covers the essential touch points of a flight journey. Nudging people to be enviourmentally concious while being non-intrusive.
Flights App Design
Making the upgrading process more
concise and purposeful
Home Page
A straight forward approach to a flights booking home page that establishes trust and is centered arounf responsible flying and monitoring your CO2 offsets.
Compare your CO2 emissions
The core USP of Opentabs Flights is the ability to compare emission and how to offset your emissions, the enviourmental concious users have the emissions as their first priority.
CTA
As part of the User journey we identified a crucial point where we nudge them to be more catious of their own emission even if they are using flights not for it's intended use, the aim is to educate.